Justyna Zubrycka | UX/Product Designer and Entrepreneur

Physical and Digital Experiences

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Justyna Zubrycka is a product and UX designer and an entrepreneur who works on the intersection of digital and physical products. She’s passionate about boundary-pushing ideas and bringing them to the market.

She co-founded Vai Kai, a Berlin-based EdTech startup. As a Chief Product Officer she was responsible for the design & development of the company’s main product–smart, interactive toys that help children develop their cognitive and emotional capacities during early childhood.


Working within human-centered IoT, she has been featured in The Guardian, WIRED, Elle and more. Justyna also shares her knowledge via speaking engagements at conferences like Huawei Eco-Connect Europe, ThingsCon or Tech Open Air.

Speaking engagments, workshops and exhibitions

Ada Lovelace Festival
Value Sensitive Design
Berlin, October 24-25, 2019

Talk: Connected Play
Kosovo, August 2, 2019

Panel Discussion & Workshop
Oslo, May 14-16, 2019

Un-Known Summit
Talk: Connected Play
Lisbon, November 9, 2018

House of Beautiful Business
Panel discussion + Workshops: Session on “Play”
Talk: Connected Play
Lisbon, November 6-8, 2018

WearIt Festival 
Keynote (slides): Value Sensitive Design for Early Childhood Berlin, June 20, 2018

Huawei Eco-Connect Europe
Keynote (video): Human Touch of Artificial Intelligence Berlin, October 27, 2017

Talk (slides): Makerspaces and VR 
Aarhus, June 10, 2018

Łódź Design Festival
Exhibition: Must Have Awards
Łódź, March 28, 2018

Product Crunch - Education Edition
Talk (video): Children are born learning geniuses. How to enhance it with technology?
Berlin, February 21, 2018

Keynote (video): Designing Connected Toys
Amsterdam, December 2, 2016

ThingsCon Salon #5
Talk (slides): Internet of Toys
Amsterdam, October 7, 2016

Digital Literacy and Multimodal Practices of Young Children 
Panel discussion on the Internet of Toys
Prague, November 7, 2016

Retune Festival
Talk: Making a toy? Don't forget to play!
Berlin, October 6-8, 2016

Tech Open Air Satelite Events
Playful Hardware Workshop: Toys Alive
Berlin, July 15, 2016 

The Childrens Media Conference
Playground Interactive Exibition
Shieffield, July 3-8, 2016

ReDi School of Digital Integration
Talk: One year of creating a toy start-up 
Berlin, March 8, 2016

Łódź Design Festival
Exhibition: Consequences
Łódź, October 8-18, 2015

Tech Open Air Conference
Talk: Hardware Pitch
Berlin, July 16, 2015

20th Bienal of Art for Children
Interactive Exhibition: Let’s Play!
Poznań, June 15-21, 2015

IXDS Pre-work Talk
Talk: Vai Kai - Play objects for 21-century kids
Berlin, May 12, 2015

Łódź Design Festival
Exhibition: make me!
Łódź, May 31, 2014

Łódź Design Festival
Exhibition: Deep Need: emphaty and design
Łódź, October 17-27, 2013

Ars Electronica: The Big Picture  
Exhibition: Interface Culture Cuisine Linz, August 30 - September 3, 2012

ArtBoom Festival
Urban Narrative Game: Impersonation
Kraków, June 18-25, 2011

Mindware: Technologies of Dialogue
Artist Residency Exhibition
Lublin, October 01- 20, 2011

Culture 2.0: citizen Conference 
Polish National Audiovisual Institute
Exhibition: Level 2.0
Warszawa, October 26-27, 2012

Culture 2.0: Aware of Media Conference
Polish National Audiovisual Institute
Exhibition: Level 2.0
Warszawa, October 26-27, 2011

Huawei Eco-Connect Europe 2017 Conference
Keynote: Human Touch of Artificial Intelligence

Vai Kai Dolls "Children should be able to control and shape their experiences with technology, not the other way around" Core 77