Justyna Zubrycka | Industrial Design/UX/Interaction 

Physical and Digital Experiences

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Justyna Zubrycka is an industrial designer and an entrepreneur who works on the intersection of digital and physical products. She’s passionate about boundary-pushing ideas and bringing them to the market.

She co-founded Vai Kai, a Berlin-based EdTech startup. As a Chief Product Officer she was responsible for the design & development of the company’s main product–smart, interactive toys that help children develop their cognitive and emotional capacities during early childhood.


Working within human-centered IoT, she has been featured in The Guardian, WIRED, Elle and more. Justyna also shares her knowledge about the role of imagination and creativity via speaking engagements at conferences like Huawei Eco-Connect Europe, ThingsCon or Tech Open Air.

Speaking engagments, workshops and exhibitions

Ada Lovelace Festival
Value Sensitive Design
Berlin, October 24-25, 2019

Talk: Connected Play
Kosovo, August 2, 2019

Panel Discussion & Workshop
Oslo, May 14-16, 2019

Un-Known Summit
Talk: Connected Play
Lisbon, November 9, 2018

House of Beautiful Business
Panel discussion + Workshops: Session on “Play”
Talk: Connected Play
Lisbon, November 6-8, 2018

WearIt Festival 
Keynote (slides): Value Sensitive Design for Early Childhood Berlin, June 20, 2018

Huawei Eco-Connect Europe
Keynote (video): Human Touch of Artificial Intelligence Berlin, October 27, 2017

Talk (slides): Makerspaces and VR 
Aarhus, June 10, 2018

Łódź Design Festival
Exhibition: Must Have Awards
Łódź, March 28, 2018

Product Crunch - Education Edition
Talk (video): Children are born learning geniuses. How to enhance it with technology?
Berlin, February 21, 2018

Keynote (video): Designing Connected Toys
Amsterdam, December 2, 2016

ThingsCon Salon #5
Talk (slides): Internet of Toys
Amsterdam, October 7, 2016

Digital Literacy and Multimodal Practices of Young Children 
Panel discussion on the Internet of Toys
Prague, November 7, 2016

Retune Festival
Talk: Making a toy? Don't forget to play!
Berlin, October 6-8, 2016

Tech Open Air Satelite Events
Playful Hardware Workshop: Toys Alive
Berlin, July 15, 2016 

The Childrens Media Conference
Playground Interactive Exibition
Shieffield, July 3-8, 2016

ReDi School of Digital Integration
Talk: One year of creating a toy start-up 
Berlin, March 8, 2016

Łódź Design Festival
Exhibition: Consequences
Łódź, October 8-18, 2015

Tech Open Air Conference
Talk: Hardware Pitch
Berlin, July 16, 2015

20th Bienal of Art for Children
Interactive Exhibition: Let’s Play!
Poznań, June 15-21, 2015

IXDS Pre-work Talk
Talk: Vai Kai - Play objects for 21-century kids
Berlin, May 12, 2015

Łódź Design Festival
Exhibition: make me!
Łódź, May 31, 2014

Łódź Design Festival
Exhibition: Deep Need: emphaty and design
Łódź, October 17-27, 2013

Ars Electronica: The Big Picture  
Exhibition: Interface Culture Cuisine Linz, August 30 - September 3, 2012

ArtBoom Festival
Urban Narrative Game: Impersonation
Kraków, June 18-25, 2011

Mindware: Technologies of Dialogue
Artist Residency Exhibition
Lublin, October 01- 20, 2011

Culture 2.0: citizen Conference 
Polish National Audiovisual Institute
Exhibition: Level 2.0
Warszawa, October 26-27, 2012

Culture 2.0: Aware of Media Conference
Polish National Audiovisual Institute
Exhibition: Level 2.0
Warszawa, October 26-27, 2011

Huawei Eco-Connect Europe 2017 Conference
Keynote: Human Touch of Artificial Intelligence

Vai Kai Dolls "Children should be able to control and shape their experiences with technology, not the other way around" Core 77